How To Distribute Podcast To Increase Listenership

how to distribute podcast

Are you a podcast creator looking to share your show with the world? Are you wondering how to get your podcast onto the major streaming platforms? Look no further – we’ve got the answers here! In this blog post, we’ll be exploring the best ways to distribute your podcast and get it heard.

List of Mediums To Distribute Podcast

1. Apple iTunes

1. Apple iTunes
1. Apple iTunes

The first step to distributing your podcast is through Apple iTunes. You can publish your podcast to iTunes through the Podcasts Connect page. Once your podcast is approved, Apple will send you an email with your iTunes Subscription URL. You will need to have iTunes installed on your computer to submit your podcast. Download it here if you don’t already have it. After you upload your podcast files to a hosting service, you will need to submit your RSS feed to iTunes or other platforms manually. You can find instructions for this in this article.

2. Post On Social Media

2. Post On Social Media
2. Post On Social Media

Once you have your podcast hosted, promoted, and available to the public, you need to get the word out and make sure people know about it. Posting to social media is a great way to do this. Most hosting providers come with tools that make it easy to share your podcast on a variety of social media platforms. You can create custom posts for each episode, and even add things like images and excerpts from the episode itself. Additionally, you can leverage your guests’ social media accounts by having them share a post about the episode. This will help you reach an entirely new audience. And be sure to use hashtags! By using social media effectively, you can not only boost your podcast’s visibility but also increase your listenership.

3. Get an RSS Feed

3. Get an RSS Feed
3. Get an RSS Feed

Creating an RSS feed for your podcast is an important step to distribute your audio recordings to major platforms like Apple Podcasts and Google Play. An RSS feed is a link that allows podcast listeners to subscribe to your show and receive new episodes as soon as they are published. To create an RSS feed, you can either do it yourself or use a podcast hosting provider such as Simplecast or Buzzsprout. These podcast hosting providers will take care of all the technical requirements, making it easy to set up and manage your podcast. Once your RSS feed is up and running, you can submit it to the various podcast directories so that your show can be listed and easily discovered.

4. Amazon Podcasts

Amazon products
Amazon products

Adding your podcast to Amazon Music is a must for any podcaster. It’s easy, fast, and only takes a few minutes. All you need to do is provide the RSS feed URL of your podcast series, and hit the distribute button. Your podcast will then be listed on both Amazon Music and Audible—which means more listeners for you!

5. Jump to Each Podcast Directory

5. Jump to Each Podcast Directory
5. Jump to Each Podcast Directory

Once you have your audio files ready, you can start uploading your podcast to the various directories. It’s important to note that while some directories may offer the same features, they may not all be compatible with your podcast. Therefore, it’s important to research each directory before submitting your podcast. The most popular podcast directories are Apple Podcasts, Google Podcasts, Spotify, and Amazon Podcasts. It’s important to make sure you upload to each of these directories, as they are the largest and most well-known. Additionally, there are many other podcast directories out there, such as Stitcher and TuneIn, that you should consider submitting your podcast to as well. Each directory will have its own requirements for submitting a podcast, but most require an RSS feed and audio files for your episodes.

6. Apple Podcasts

Submitting your podcast to Apple Podcasts is the first step in making it available to listeners. You can do this through iTunes Connect, where you’ll find a step-by-step guide that walks you through the process. Once your podcast is approved by Apple, you’ll be able to share your show with the world. Make sure to provide all the necessary information such as a title, description, and artwork. To increase visibility, include keywords and categories that will help listeners find your podcast. Additionally, build an email list or outreach list before your podcast launches so that you can promote it once it’s live.

7. Google Podcasts

Google Podcasts is an excellent platform to distribute your podcast. To get started, you’ll need to find and copy your podcast’s RSS feed. Then, you can add it to Google’s Podcast Manager. After verifying your show, it will start appearing in search results and on other services. You can also speed up the process by signing up to a reliable hosting platform, like Podigee, and submitting your show’s RSS feed to Google Play Music. Once your podcast is available in the search index, you can generate a direct link to it in the Google Podcasts app.

8. Spotify

Spotify is a great place to distribute your podcast. To get a podcast on Spotify via Transistor, sign up and create your podcast, then look for the ‘Distribution’ option in the menu on the left. Spotify only supports MP3 formats for audio podcasts, so use an audio converter to put your podcast recording into the right format. Click ‘Send Codeʼ to send an 8-digit code to the email address that’s listed in the show’s RSS feed. Additionally, you can use our new Podcast Playlists feature to mix up your tracks distributed on Spotify with your podcast commentary for fans. You can also use this feature if you have an episode that’s particularly long – this episode is eight hours long with no advertisements in the middle, so you can use it as a sleeping sound throughout the night. Listening to our white noise American Hostage is an 8-episode scripted psychological thriller from Amazon Music & Criminal Content starring Emmy Award-winner Jon Hamm and directed by Brad Anderson – it’s perfect for listeners who want to get lost in a thrilling story!

9. Set Up Your Podcast On Simplecast

Once you have your audio files ready, the next step in distributing your podcast is to set up your show on Simplecast. Simplecast offers a range of features to help make the process of creating, hosting, and distributing your podcast easy and straightforward. With their user-friendly interface, you can quickly publish episodes with one-click publishing to different podcast directories like Apple Podcasts, Spotify, Google Podcasts, and Stitcher. You can also get an RSS feed for your podcast and submit it to other podcast directories for easy access. Once you’re done setting up your podcast on Simplecast, you’ll be ready to start reaching a larger audience.

10. Consider Transcribing the Audio of Your Podcast Episodes

Transcribing your podcast is an important step in making it more accessible and discoverable. It can also help you create additional content from the audio and make your podcast show easier to find. There are two main ways to transcribe your podcast – manually or automatically. Manually involves listening back through your episode and typing out everything you hear. This can be a tedious task, but it will give you a precise result. Automatically transcribing your podcast is a great way to save time, as it can be done quickly and easily with the help of software. Once you’ve got the transcript, you can use it to create additional content, such as blog posts or social media posts, which will help you reach a larger audience.

Step 1 Prepare your audio files

Apart from preparing your audio files, it is also important to consider transcribing the audio of your podcast episodes. Transcribing the audio of your podcast episodes will allow you to make them more accessible and discoverable. There are different ways to transcribe your podcast, such as using a service like or Fiverr. Highly successful podcasts often offer a full transcript of the entire show, which can be beneficial for those who are hard of hearing or those who prefer to read rather than listen. Transcribing your podcast episodes can also help improve its search engine rankings, making it easier for potential listeners to find it.

Step 2 Upload your podcast to hosting sites

Once you’ve prepared your audio files, it’s time to upload them to a hosting site. This is necessary as it acts as a central repository for your podcast, where all the audio files will be stored. It also handles the RSS feed for you, making it easier for podcast directories to access your podcast. Popular podcast hosting sites include Podbean, Buzzsprout, and Simplecast. All of them offer free plans to get started, although the features offered on the free plans may be limited. Make sure you familiarise yourself with the features available and choose one that best suits your podcasting needs. After signing up and setting up your account, you can now upload your audio files and create a page for your podcast on the hosting site.

Step 3 Submit your podcast to podcast distribution networks

Once you have your podcast created, it’s time to launch it into the world and make it available for people to listen to. Podcast distribution networks are the best way to get your podcast out in front of a larger audience. There are many podcast distribution networks available, including Apple Podcasts, Google Podcasts, Amazon Podcasts, and more. All you need to do is submit your podcast to the directory and follow their submission guidelines. It’s also a good idea to consider transcribing the audio of your podcast episodes. Transcribing your audio can help make your podcast more accessible and discoverable by search engines. It also adds a layer of credibility to your podcast since potential listeners can read what they’re about to listen to.

Step 4 Create a page for your podcast on social media platforms

Once your audio files are prepared and uploaded to hosting sites, you need to promote your podcast. Creating a page for your podcast on social media platforms is one of the best ways to do this. You can use platforms like Facebook, Instagram, or Twitter to get the word out about your podcast. You can share snippets of your latest episode and link back to the full episode, as well as share behind-the-scenes content from your recording process. Additionally, you can use these platforms to connect with potential guests and collaborate with other podcasters in your niche. Transcribing your podcast episodes can also help with this promotion, as it will allow you to create more interesting content for social media and give your followers a preview of what they can expect from each episode.

Step 5 Promote your podcast through email marketing and influencers

In addition to using social media platforms to promote your podcast, email marketing is another great way to reach your target audience. Email campaigns can be tailored to fit the needs of your podcast, such as announcing new episodes or offering exclusive content. You can also partner with influencers who can help spread the word about your show. Finding the right influencers and crafting a message that resonates with their followers will help you reach a wider audience and increase your podcast’s visibility.

Author at Expats Podcast
Michael Taylor is an experienced writer at Expats Podcasts. He has been writing for the podcast for five years, and his work has been featured in numerous publications. His writing focuses on the experiences of expats living abroad, and he has interviewed people from all over the world. He has a knack for capturing the unique stories of people who have left their home countries to pursue a new life in another country. He has a deep understanding of the challenges and rewards that come with living as an expat, and his writing reflects that. He is passionate about helping others understand the complexities of expat life and connecting people from different cultures.

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